Skip to main content

Tim Leberecht: 3 ways to (usefully) lose control of your brand

by TED.com

Published 2012


The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.


Run time 00:06:31
Producer TED.com
Language English


Reviews

There are no reviews yet. Be the first one to write a review.
PEOPLE ALSO FOUND
TED Talks
by TED.com
129
0
0
TED Talks
by TED.com
57
0
0
TED Talks
by TED.com
101
0
0
TED Talks
135
0
0
TED Talks
131
0
0
TED Talks
by TED.com
104
0
0
TED Talks
by TED.com
109
0
0
TED Talks
by TED.com
73
0
0
TED Talks
127
0
0
TED Talks
by TED.com
62
0
0